ARt direction

I art direct animated branded content using best practices to optimize social media performance for companies such as Attn:. Attn: is an Issues-driven media company creating social justice-oriented viral video content that garners 500 million+ views monthly. 

At Attn:, I've worked with a small team to build an animation department from the ground up. I established pipelines and hired talent; produced, animated, and edited 30+ original animated explainers averaging 3mil + views, before focusing more on art directing and editing animated content. 

Select clients include: Showtime, Spotify, Apple Music, Zillow, National Park Service, REI, ABC Freeform, IBM.

ABC FREEFORM x Attn: 

ANIMATION Art DirectioN

I was responsible for art direction of all animated segments.

Designers/Animators: Janet Kim, Lisa Poje, Anne Petrokubi, Clare Carrellas, Elizabeth Donyekan, Amanda Hyunh, George Ojomo. Text graphics such as definitions at 0:32 were art directed by Ely Hernandez.

Showtime x Attn: 

"The trade" - Art Direction

Designers: Amanda Huynh, Conor Reed //  Animators: Matt Goldberg, Rob Kornstein

Apple Music x Attn:

"YOUTH PROTESTS" - ART DIRECTION

In 2017, I directed the animated explainer on youth activism originally developed for a Apple Music & Attn:'s co-branded campaign. The piece is currently unreleased, so please enquire at speakbody@gmail.com. 

(Designer/Animators: Nataly Menjivar, Janelle Cummins, Huicheng Wu, Pablo Leon, Ashley Becerra, Sam Ancona, Rob Kornstein, Amanda Huynh, Lisa Poje, Mike Kelley)

Zillow x attn:

"race & Mortgage gap"- Art Direction

My main role was art directing the animated segments. Concept of the animation was co-directed with Brandon Tyson. Designer: Nataly Menjivar  //  Animator: Rob Kornstein

Berggruen institute x Attn:

"What it means to be human is changing" - Animation Direction

Designer/Animators: Janelle Cummins, Sam Ancona, Anne Petrokubi, Ashley Bercerra, Robert Kornstein, Aaron Andersen, Jenny Yu

ATTN: YOUR FOOD'S ROOTS 

"Food Mileage" - Animation Art Direction

Overall series art direction: Ely Hernandez / Designers: Nataly Menjivar, Conor Reed, Clare Carrellas / Animator: Rob Kornstein

National Park Service

"Baby animals" - ART Direction

Story Direction: Brandon Tyson / Designers: Clare Carrellas, Demetris Vazquez, Nataly Menjivar, Juliana Olivera / Animators: Clare Carrellas, Rob Kornstein

Attn: 

"FOOD GUILT" -Animation art direction

Designers: Janelle Cummins + Sam Ancona