I art direct animated branded content using best practices to optimize social media performance for companies such as Attn:. Attn: is an Issues-driven media company creating social justice-oriented viral video content that garners 500 million+ views monthly.
At Attn:, I've worked with a small team to build an animation department from the ground up. I established pipelines and hired talent; produced, animated, and edited 30+ original animated explainers averaging 3mil + views, before focusing more on art directing and editing animated content.
Select clients include: Showtime, Spotify, Apple Music, Zillow, National Park Service, REI, ABC Freeform, IBM.
ABC FREEFORM x Attn:
ANIMATION Art DirectioN
I was responsible for art direction of all animated segments.
Designers/Animators: Janet Kim, Lisa Poje, Anne Petrokubi, Clare Carrellas, Elizabeth Donyekan, Amanda Hyunh, George Ojomo. Text graphics such as definitions at 0:32 were art directed by Ely Hernandez.
Showtime x Attn:
"The trade" - Art Direction
Designers: Amanda Huynh, Conor Reed // Animators: Matt Goldberg, Rob Kornstein
Apple Music x Attn:
"YOUTH PROTESTS" - ART DIRECTION
In 2017, I directed the animated explainer on youth activism originally developed for a Apple Music & Attn:'s co-branded campaign. The piece is currently unreleased, so please enquire at email@example.com.
(Designer/Animators: Nataly Menjivar, Janelle Cummins, Huicheng Wu, Pablo Leon, Ashley Becerra, Sam Ancona, Rob Kornstein, Amanda Huynh, Lisa Poje, Mike Kelley)
Zillow x attn:
"race & Mortgage gap"- Art Direction
My main role was art directing the animated segments. Concept of the animation was co-directed with Brandon Tyson. Designer: Nataly Menjivar // Animator: Rob Kornstein
Berggruen institute x Attn:
"What it means to be human is changing" - Animation Direction
Designer/Animators: Janelle Cummins, Sam Ancona, Anne Petrokubi, Ashley Bercerra, Robert Kornstein, Aaron Andersen, Jenny Yu
ATTN: YOUR FOOD'S ROOTS
"Food Mileage" - Animation Art Direction
Overall series art direction: Ely Hernandez / Designers: Nataly Menjivar, Conor Reed, Clare Carrellas / Animator: Rob Kornstein
National Park Service
"Baby animals" - ART Direction
Story Direction: Brandon Tyson / Designers: Clare Carrellas, Demetris Vazquez, Nataly Menjivar, Juliana Olivera / Animators: Clare Carrellas, Rob Kornstein
"FOOD GUILT" -Animation art direction
Designers: Janelle Cummins + Sam Ancona